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Senior Director, Promotions and Analytics

Loblaw Companies Ltd - Head Office

This is a Contract position in Brampton, ON posted November 18, 2023.

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

The Senior Director, Promotions & Analytics, Market Division is accountable for leading the team to execute on all promotional activities including, flyer, customer-event and customer-program construct. The Senior Director Promotions & Analytics, Market division will be accountable for building a promotional plan to maximize sales and margin through advanced analytics on pricing and category management. The role will be responsible for managing and developing a team of technical analysts to build promotional models to improve sales, margin, and inventory results. The role will be responsible for being a forward thinker in the promotional space on how to continue to implement advanced analytical tools to improve the P&L results. Track record for maintaining high standards for the team and creating a great culture to want to improve results

This role influences, recommends, edits, and implements programs and events designed to increase sales, traffic, tonnage, and awareness for the banner’s brand and meet required targets based in critical analyses. They collaborate with several internal teams in promotion-related sales efforts, including but not limited to, merchandising, marketing, loyalty, supply chain and operations.

The Senior Director creates and maintains all program related documents, demonstrates thoughtful leadership, challenges the status quo, simplifies processes, and uses data to drive decision making.


  • Determine the events/themes required to achieve targets, reviews program roll-up to ensure its within financial and strategic parameters.
  • Provide divisional insight in postmortems, analyzes sales and product sell through
  • Review and prioritize project and analytical requests, assign resources as appropriate, ensure divisional mandates are adhered to.
  • Monitor progress of various projects and analytics and lead team to effectively communicate to Project Sponsors and Program Managers.
  • Collaborates with BU to identify opportunities to integrate in promotional programs
  • Support in-store weekly ads, as well as local and regional specific event planning
  • Collaborates with Loyalty team on PC Optimum program integration
  • Roll up individual category plans into a holistic promotional program
  • Participate in the ad creative meeting and update the business units regarding themes and graphics
  • Oversee changes to the promo program as the flyer evolves through the process
  • Oversee the communication of promotional plans and strategies (DMAP/Pocket Guide/Execution Guide) and all other promo marketing tools to Category & Operations and hand off the plan for execution
  • Work directly with category teams and Operations on planning promo strategies and coordinating plans
  • Liaise with BU teams on new program launches or enhancements, seasonal flips, to ensure clear understanding of objectives and desired execution
  • Build & Scale promotional models of pricing, item selection, and forecasting across all food categories
  • Partner with the merchandising teams to understand their category plans on a period/quarterly/annual basis to determine the implications to the promotional models
  • Create Weekly/Periodic/Quarterly/Annual sales and margin plans and work closely with the merchandising teams to understand the loyalty events and tactics that will influence the promotional model
  • Work with the merchandising teams on category deep dives to understand overall promotional performance through cannibalization, incremental sales, shelf sales, consumer insights, and market share performance
  • Review overall financials to ensure we are meeting the financial metrics of sales and margin for the week by pulling the levers and adjusting the dials of promotions and loyalty to hit the results.
  • Recommend trade-offs between categories and departments to optimize sales and margin for the total store
  • Present financial results to the business unit leads and advise of any necessary tradeoffs including the cost implications to the P&L
  • Ensure that all models are built with a consistent framework so there is alignment across the total store and preserve the quality of data as the inputs and outputs of the model are adjusted

Core Competencies:

  • Exceptional interpersonal skills in order to effectively source information, influence, obtain approvals, build relationships, and provide sufficient influence to achieve success.
  • Strong data management and analytical skills with strict attention to detail and the ability to develop business insights and effectively communicate them to the business.
  • Creative problem solver and strategic thinker with a strong work ethic. Highly organized, able to prioritize multiple projects effectively and work independently in a fast-paced environment

Role Requirements:

  • 7-10 years of relevant work experience in retail, advertising, marketing or merchandising is an asset
  • Superior planning and strategic execution skills
  • Proven ability to lead a team
  • Proven ability to develop short and long-term plans in line with corporate strategies
  • High analytical and problem-solving skills, process driven
  • Excellent communicator up, down and across the enterprise
  • Strong cross functional capabilities to leverage BU teams, Supply Chain, BCS and Operations
  • Strong management, negotiation, and persuasion skills, optimizing outcomes for all parties concerned
  • Must be detail oriented and able to handle multiple priorities in a fast-paced environment
  • Must have strong computer skills (specifically Excel and PowerPoint)
  • University degree in business administration or analytics with focus on risk and/or project management as an asset

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.