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Senior Designer, Loblaw Brands

Loblaw Companies Ltd - Head Office

This is a Contract position in Brampton, ON posted August 4, 2022.

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.


1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

Inspired by food? Committed to excellent service? So are we. 
At Loblaw, we are Food Lovers!
We are committed to our Colleagues and Customers and work hard to create a culture that allows us to be our authentic selves while working as a Team. We know that clear communication, collaboration and teamwork is the key to having a successful workplace.  

We're looking for talented colleagues who are excited about providing an exceptional shopping experience for customers and delighting them every step of the way!

Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Why is this role important?

Our Senior Designers are more than just stellar creatives, they are solution-oriented thinkers who understand the power of brand strategy and how to distil strategic positioning into creative work that communicates to our customers. You understand the role of packaging and its power in storytelling. You have a customer-centric approach and are comfortable flexing between executional design and big-picture creative development.


Packaging Design Execution

  • Communicate the brand, product story and highlight selling features through design

  • Create and ideate design material (layout, typographic composition, imagery, etc) and all other design activities within prescribed timelines

  • Present design concepts to Product Teams and Leadership; interpret and incorporate feedback

  • Comfortable making design decisions while maintaining brand guardrails

  • Ability to flex across a wide range of brands and categories

Creative Development

  • Ability to transform conceptual ideas into design solutions that solve complex challenges

  • Responsible for the accuracy, completion, and timely delivery on creative briefs in partnership with the Product Teams

  • Push creative to get to the new and unexpected

Internal and External Partner Management and Development

  • Ownership of the photography and illustration process including photo direction and collaboration with external illustrators and photography partners

  • Collaborate with Product Teams to execute product strategy through visual communication while pushing the level of creative

  • Collaborate with cross functional teams to deliver on business requirements

  • Partner in project health, ensuring that projects are delivered on time and on brand

  • Ownership and management of assigned product categories while providing leadership to freelancers as brand and category expert

Process Management and Development

  • Use project management to problem solve key issues as required

  • Drive towards performance targets

  • Flexible mindset and approach

Role Requirements:

  • Bachelors degree in related field

  • 5+ years of experience in packaging design

  • In-depth knowledge of Adobe Creative Suite on Mac platform

  • Impeccable taste, craftsmanship and attention to detail

  • Proactive problem solver who can decipher a problem and takes the initiative to solve it

  • Takes ownership and accountability of projects

  • Ability to work independently while working within larger team towards a common vision

With your application please submit your portfolio that demonstrates your CPG experience.

At Loblaw, we respect the environment, source products with integrity and make a positive difference in the community. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers.

Employment Type:

Full time

Type of Role:


Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.   

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.