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Senior Manager, Customer Insights

Loblaw Companies Ltd - Head Office

This is a Contract position in Brampton, ON posted March 6, 2023.

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.


1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

At Loblaw, we help millions of Canadians get through their best days, worst days, celebration days, and every day. Through our innovation and quality products, we’re here for our friends, neighbours, family members and colleagues.

We succeed through collaboration and commitment and set a high bar for ourselves and those around us.

We’re looking for adaptable people who are thrilled to join us in our goal of helping Canadians Live Life Well®. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. We promote leaders at every level and support our people to follow their passion.

Senior Manager, Customer Insights

Why is this role important?  


Loblaw Companies Limited is currently seeking a Senior Manager, Customer Insights to lead the market intelligence function in the Discount Division. This role will play a critical role in understanding the drivers of relative performance across the competitive landscape, generating insights, and partnering with our merchandising teams to develop and execute retail strategies and tactics. To be successful in the role, this individual will be a self-starter that is able to connect the dots across disparate data sets to generate cohesive conclusions and influence stakeholders to take action based on their insights that drive positive outcomes. 


What you’ll do:

  • Build and maintain predictive models that forecast retail performance across the Canadian marketplace
  • Conduct robust analyses to understand performance drivers, craft narratives for senior-level business leaders, and develop solutions
  • Proactively generate insights across the full breadth of food, health & beauty, and general merchandise categories to inform decisions
  • Partner with merchandising and promotional teams on ad-hoc analyses as required
  • Leverage external data (e.g. Statistics Canada, company filings) to improve the division’s understanding of competitive dynamics, industry trends, and new developments
  • Provide leadership and coaching to direct report(s)


Does this sound like you?

  • 3-5 years of relevant experience in customer insights, analytics, or merchandising roles
  • Relevant Bachelors degree in a quantitative field (e.g. Math, Engineering, Economics, Finance)
  • Advanced problem-solving and analytical capabilities.  Demonstrated ability to build effective and trustful relationships across organizations
  • Confidence, maturity and credibility to interact with and present to senior-level business leaders
  • Business acumen in Retail, Food or Consumer Goods industries desirable
  • Expert knowledge of Microsoft Office tools, especially PowerPoint and Excel
  • Working knowledge of GCP and/or Teradata is an asset

Loblaw is committed to sustainability by sourcing products with integrity and making a positive difference in the community. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

Employment Type:

Full time

Type of Role:


We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.    

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.