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Sr. Marketing Manager, Control Brands

Loblaw Companies Ltd - Head Office

This is a Contract position in Brampton, ON posted March 7, 2023.

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.


1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

At Loblaw, we help millions of Canadians get through their best days, worst days, celebration days, and every day. Through our innovation and quality products, we’re here for our friends, neighbours, family members and colleagues.

We succeed through collaboration and commitment and set a high bar for ourselves and those around us.

We’re looking for adaptable people who are thrilled to join us in our goal of helping Canadians Live Life Well®. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. We promote leaders at every level and support our people to follow their passion.

The Sr. Marketing Manager for Control Brands will lead initiatives for the enterprise-wide category accelerator programs and affiliate brands, no name® and Life Brand®.  The encompasses strategy development through to execution, requiring collaboration with category leaders and counterparts within Divisional Teams, Loblaw Brands, Loblaw Media and Loblaw Agency. The Sr. Manager oversees a brand marketing team to drive seamless delivery of highly visible campaigns/programs. They are accountable for the growth of their portfolios, which may include an entire category or a collection of critical brand campaigns.

Core Responsibilities:

  • Brand Strategy: Leading brand strategy informed by a deep understanding of customer insights, brand positioning and business/divisional objectives.

  • Campaign Planning, Development & Execution: Aligning with annual plan objectives, lead the development and execution of marketing campaigns for brand and category initiatives. Key point of contact for cross-functional counterparts (e.g., LBL, Divisional teams, PR, Loblaw Media, Loblaw Digital, and External partners), facilitating development, review and approval of creative inclusive of critical path and milestone management. ​

  • Campaign/Brand Reporting & Learning: Identify clear program KPIs and lead program reporting and assessment against those measures. Following program completion, lead post-mortem analysis to distill learnings and inform future program development. 

  • People Leadership: Manage team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development​

  • Partnership & Collaboration: Acts as an advisor to category counterparts, collaborating across the Marketing organization and with other key partners to drive best practices, shared learnings, and efficiencies ​

  • Innovation: Collaborates with partners such as Loblaw Agency, Loblaw Media and external partners to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns.​

  • Financial Performance: Accountable for ensuring the marketing budget is managed in accordance with best practices​

  • Annual Planning: Supports leadership in the development of annual marketing plans​

Key Skills & Capabilities:

  • Brand strategy & positioning​

  • Developing marketing insights from data & analytics​

  • Knowledge of a CPG environment​

  • People management​

  • Budget management & financial planning​

  • Strong knowledge of leading digital marketing practices​

  • Marketing analytics & technology​


  • 8 years of experience​

  • 4-5 years in brand manager role, managing marketing campaigns​

Loblaw is committed to sustainability by sourcing products with integrity and making a positive difference in the community. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

Employment Type:

Full time

Type of Role:


We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.    

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.