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Marketing Automation Analyst – 18 Month Contract

Canon Canada

This is a Contract position in Brampton, ON posted April 30, 2021.

Marketing Automation Analyst – 18 Month Contract

As the Marketing Automation Analyst, you will utilize the SalesForce Marketing Cloud to design and implement various marketing campaigns based on the customer journey data. You will partner with cross-functional teams and vendors to integrate, deploy and support email marketing campaigns that nuture customer journeys.

What You’ll Be Doing

  • Develop customer journeys for email nurture campaigns that target unique customer segments
  • Leverage existing marketing assets to create consumer facing email campaigns
  • Build and organize customer data segments
  • Partner with marketing and product groups to evaluate and develop concepts for digital marketing assets, and liaise with internal and external development teams to provide requirements in order to ensure execution
  • Build and organize customer journeys within the marketing automation platform
  • Schedule and deploy customer emails
  • Build and deploy web assets using the Content Management System
  • Lead the planning and designing of mobile responsive websites and applications

What We’re Looking For

  • Post-secondary education in Marketing or Computer Science
  • 3-5 years of related work experience
  • SalesForce Marketing Cloud Administrator Certification is required
  • Excellent analytical skills to review various customer journeys and develop logic to model scenarios based on customer behaviours
  • Computer and Technical skills to use MS Office, SaleForce Marketing Cloud, Content Management Systems, Google Analytics, and Firebase
  • Ability to balance multiple projects and meet deadlines
  • Strong project and process management to lead and participate in projects involving various internal and external stakeholders
  • French is an asset

WHAT’S IN IT FOR YOU

 

BENEFITS

  • Pay in lieu of benefits
  • Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

  • Employee referral program
  • Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
  • Community involvement

IND2

Come and join our team and reap the rewards as we work to take Canon to the next level!

We offer competitive compensation, comprehensive benefits, exceptional growth potential and stability, all within a casual and professional work environment.

While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment.

Canon Canada Inc. is proud to provide accommodation(s) during the recruitment process. Should you require any accommodations, please indicate this on your application/cover letter and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us via email at accessibility@canada.canon.com or via phone at 1-855-531-3850 or 905-863-8713


Since 1973, Canon Canada has been the leading provider of consumer, business, professional and medical digital imaging innovation. Technology continuously changes, but our vision and commitment to delivering exceptional solutions and great customer experiences never does. 

Headquartered in Brampton, Ontario, with 12 additional offices across the country, Canon is the preferred choice for technology and services that enhance the lives of people and drive business performance. We are committed to the highest level of customer satisfaction and loyalty, and provide 100% Canadian-based service and support for every product we distribute.

Every day our team comes to work excited to tackle real-world challenges, conceive new ideas and develop groundbreaking, innovative solutions — to make a difference for our customers, our business partners, our colleagues and our company.

We’re proud of the difference we make for our customers and our business partners, and in the communities where we live and work.